Our Inspiration
The idea behind Vita Panela was born out of concern for the declining quality of modern food, which has led to increasing cases of allergies, food intolerances, and overall poor health. We believe that the key to better living lies in wholesome, natural, and nutritionally rich ingredients. Our mission is to discover these powerful ingredients and craft innovative, delicious foods that people will love and benefit from.
Our Origins
The story of Vita Panela begins in Kolhapur, the fertile region nestled in the Western Ghats of Maharashtra.
Kolhapur is renowned across India for producing some of the finest sugarcane jaggery — celebrated for its distinct sweetness, aroma, and purity, thanks to its mineral-rich soil and favorable climate conditions. This legacy of natural richness inspires everything we create.